DISCLAIMER: I have three college degrees. NONE of them is in marketing, promotion, or advertising. Nada! Not one! All that stuff is painful for me.
But, my friend, Lynnette, who knows how important program promotions are, had a piece of advice for me. And I have another book signing coming up at the local Barnes & Noble later this month. Then there's the impact of the amazing kids in Denver.
Lynnette suggested I reach out to area churches about Allie's Kids children outreach. What a great idea! She gave me a couple of ideas and I'm pretty good at research and organization. In no time, I had a spreadsheet set up with local churches and contact information.
Thank goodness for Vistaprint's terrific sales! Before Lynnette encouraged me to contact the churches, I'd already ordered coordinated letterhead and return address labels. Writing the letter took a little effort, but I'm a writer, so no big deal.
Contact info? Check. Stationery? Check! Carefully worded letter? CHECK! Promotional flyer? CHECK! Only one problem.
Nope? No white knight in sight? No reassuring words? No encouraging words from the grandstands? Nothing?
So, the "fraidy cat" left the stack of neatly printed letters on the desk . . . for over two months. Good grief!
Then I went to Denver. There I met children on the doorstep of homelessness. Children who cheerfully gave out of the sweetest hearts ever. And their bravery in the face of hardship was contagious.
Last weekend I did something really hard for me: I mailed letters to twelve area churches about entering a partnership with me/Allie's Kids to reach out to at risk kids. Maybe mailing a few letters seems ridiculously easy to you.
This time what worked for me was to think about the faces of those beautiful children in urban Denver. And to think about how excited they were when I gave them books with their names in them. What works for me is thinking about the bigger reason for doing what's scary for me.
What works for me is thinking about the unbelievable challenges Jesus faced without quitting. What works for me is knowing I don't have to rely on some fictitious white knight to motivate and encourage me: I have a real live Savior who loves empowering me to do the hard things in my life.
I'm linking this post go Giving Up on Perfect and Coffee for Your Heart this week.